Ting, Co-Founder VentureX
Project Name: VentureX
Project Stage: Pre-Launch
Participating Team Members: The Two Co-Founders
Average Time to Complete: Approximately 2 hours/day
Time Saved: Maybe 50-70%
Main Problem Otherstate Helped With: It forced us to focus on questions we needed to answer. Talk through key ideas around who our customers are, what our values are, etc.
Venture X Results
During the 5 days with Otherstate, the two co-founders took VentureX from high-level to in-depth detail. Step-by-step, always building off the information we already collected in previous modules. These are the results.
DAY 1:
PROLOGUE | NEED NARRATIVE | VISION
Prologue: a high-level outline of why VentureX exists, what it does, and how it's positioned. We assembled the results into The Map to Your Future.
Need Narrative. The matter-of-fact description of VentureX in clear words. It tells the story of why its product or service is needed in the market place.
The founders refined inputs from the prologue exercise. We used them to craft the raw vision for VentureX.
DAY 2:
THEORY OF CHANGE
In this exercise the founders reverse-engineered their raw vision to the current state of VentureX.
Theory of Change: a step-by-step description of the path VentureX can take from its current state to its desired future state – the founder's vision.
This exercise fills the gap between now and the future with actionable, operative steps.
DAY 3:
CORE & BENEFIT STATEMENT
Core Statement: the emotive core of VentureX – its personality. These soft values help connect the project to the hearts & minds of VentureX's community.
Benefit Statements: how VentureX will improve its user's lives. The founders worked on up to 3 benefit statements that speak directly to the desires of the VentureX community.
The combined results of day 1–3 were used to create VentureX's Vision, Mission, Benefit Statements, Core Statement, Value Proposition and the founders Elevator Pitch.
DAY 4:
USER AVATAR
One detailed user avatar that represents a key segment of VentureX's community. The profile they created shows VentureX's community’s demographics and psychographics, including a complete Big 5 personality score for their users.
They can use the results of this module to dial in their product, messaging & design.
DAY 5:
COMPETITIVE LANDSCAPE
Competitive Landscape: brands that are competing for the attention of VentureX's users.
The founders identified VentureX's immediate and adjacent competition, their strengths and weaknesses. Then mapped out what makes them attractive to VentureX's users and what differentiators to concentrate on.
They can use these results to understand how VentureX is different from the competition and how to win the space.
Compiled Results:
Asset Templates
After completing the 5–day program MetaDip and his co-founder received a complete set of pre-filled asset templates for Metso.
These allowed them to fast-track the creation of a website or landing page, pitch-deck, business model canvas, and a designer brief.
Optional Add-On:
Visual Identity
The VentureX team dropped their favourite visual artefacts on the provided Client Boards and told us what they liked about them.
We sorted their images and curated 2 boards (number of boards depends input).
They choose & approved 1 visual direction.
According to their approved board we created the components for their brand’s visual identity: 1 logo, a color scheme, typography, suggested imagery or mockups and tied it all together in their brand identity guidelines.
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