David, Founder Bazaar
Project Name: BAZAAR (working title)
Project Stage: Pre-Launch
Participating Team Members: The founder
Average Time to Complete: Approximately 1.5 hours/module
Time Saved: Up to a month of iteration (approximate)
Main Problem Otherstate Helped With:
Clarity on target audience
A beautiful dashboard to jumpstart placeholder website, no-code demo, etc.
Renewed vigor about the idea with new questions to answer
Bazaar Results
During the 5 days with Otherstate, David took Bazaar from high-level to in-depth detail. Step-by-step, always building off the information we already collected in previous modules. These are the results.
View Bazaar Figma Dashboard
DAY 1:
PROLOGUE | NEED NARRATIVE | VISION
Prologue: a high-level outline of why Bazaar exists, what it does, and how it's positioned. We assembled his results into The Map to Your Future.
Need Narrative. The matter-of-fact description of Bazaar in clear words. It tells the story of why its product or service is needed in the market place.
David refined inputs from his prologue exercise that we used to craft the raw vision for Bazaar.
DAY 2:
THEORY OF CHANGE
In this exercise David reverse-engineered his raw vision to the current state of Bazaar.
Theory of Change: a step-by-step description of the path Bazaar can take from its current state to its desired future state – David's vision.
This exercise fills the gap between now and the future with actionable, operative steps.
DAY 3:
CORE & BENEFIT STATEMENT
Core Statement: the emotive core of Bazaar – its personality. These soft values help connect David's project to the hearts & minds of Bazaar's community.
Benefit Statements: how Bazaar will improve its user's lives. David worked on up to 3 benefit statements that speak directly to the desires of Bazaar's community.
The combined results of day 1–3 were used to create Bazaar's Vision, Mission, Benefit Statements, Core Statement, Value Proposition and David's Elevator Pitch.
DAY 4:
USER AVATAR
One detailed user avatar that represents a key segment of Bazaar's community. The profile David created shows Bazaar's community’s demographics and psychographics, including a complete Big 5 personality score for their users.
David can use the results of this module to dial in his product, messaging & design.
DAY 5:
COMPETITIVE LANDSCAPE
Competitive Landscape: brands that are competing for the attention of Bazaar's users.
David identified Bazaars immediate and adjacent competition, their strengths and weaknesses. Then mapped out what makes them attractive to Bazaar's users and what differentiators to concentrate on.
David can use these results to understand how Bazaar is different from the competition and how to win the space.
Compiled Results:
Asset Templates
After completing the 5–day program David received a complete set of pre-filled asset templates for Bazaar.
These allowed him to fast-track the creation of a website/landing page, pitch-deck, business model canvas, and a designer brief.
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